Wednesday, January 7, 2009

Coors Light Stumbles Upon Innovative Technology


So the geniuses over at Coors Light who poured Keystone Light into a graduated cylinder and then poured it into a Coors Light bottle have really outdone themselves this time. Introducing the new cold activated bottle! How people were just going on about their business without this invention, I'll never know. This "device" allows the consumer the ability to know when their product is cold by a sticker turning blue. Well I guess I can finally drink beer now. I was real shaky prior to this. Is this honestly necessary Coors Light? Seriously? No seriously are you serious? I'm picturing two idiots looking quizzically at a bottle like Zoolander and Hansel looking at a computer, "Ohhh the files are in the computer!"

If you can't tell if something is cold by touching it or tasting it, I say death penalty. If you think that's too harsh or if you can come up with a scenario in which touching it or tasting it would not be available than it's the death penalty for you as well.

1 comment:

Teddy Dziuba said...

Coors light is pandering to that demographic of consumers that have completely lost their sense of touch and taste, but maintain their sense of sight